Museum Soft Power Map

The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the Australian Centre for the Moving Image’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue. For more, see the website. To use the tool, visit this page.